Friday, 24 February 2017

EXP: Out Of Order Promo Team

T E A M  P L A Y E R 

I haven't being a massive part of any exhibitions before, mostly just clean up teams so I thought this time I would mix it up and jump on the promo team. 
As the roles were handed out I volunteered to email out to local businesses and agencies. I tried to mix up the paragraph as much as possible and edit it to sound person to each business (here is an example of one sent out).

F A C E B O O K    S Q U A D 

It was easiest for us to all make a facebook group, just because it was easier to transfer images across to facebook than whatsapp (as thats a purely mobile app). 

When we were designing our promo material, everyone in the promo team got asked to make a quick piece of work to promote the show. My contribution was okay, but it wasnt as developed as some of the others. I was thinking purely in a make a gif kind of way. 
Facebook was useful here because we could equate likes into what was most popular for us. In the end Mad's and amy's designs got the most so we merged them together to create the promo material. 







Apart from this, Facebook was mostly useful for me, when I was contacting people and needed to know an answer from the group collectively I could just post in the group and get some feedback. It made things easier to arrange and to get everyone to agree too. 




P R O M O  P A C K 

Ian created the promo pack for us and the banner one worked best for me as it loaded the fastest on a mobile (and was still in proportion) via mobile. 
I've had a few responses, we were replied to by one newspaper about advertising but it was above our budget, however they did still offer to pass it over to their editorial team so that they could come and (possibly) write about the exhibition which still might be nice. 
I had 2 back from agencies saying that they'd put it in their calendars but so far I think that flyering and actually seeing/pestering those people in person is probably the best way to go about creating a buzz. 

We did start early with the promo but it seemed better to have people thinking about it rather than them thinking it was a last minute invite (cause come on who wants to go to something as an afterthought). 

C O N F I D E N C E   B O O S T E R 

I hadn't previously sent out emails to anyone, I know for part of PPP sending out emails to practitioners and getting in touch with them is something that's encouraged but I find it really awkward and I feel like Im pestering but when I'm sending emails about exhibitions I feel i can hide behind that a little bit. 


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