EXP: Nation Of Shopkeepers Design Development

S O C I A L  M E D I A   A N D  J O B   O F F E R S

I was on Facebook the other day when I saw an advertisement from Nation Of Shopkeepers for a new mural design as they are refurbishing their current pub. They already had a fair few comments on the page, so I was quick to email them knowing that they'd probably be overflowing with emails from artists as it's such a central location. They replied back to me fairly quickly explaining what they were after and suggested I pop in to talk

E S T A B L I S H I N G   A   B R I E F 

When I went down there it became pretty obvious that Nation Of Shopkeepers had never really hired artists before, I spoke to a manager and she was pretty shocked at the price I quoted (£80 per mural piece... I know I even underpriced myself I wanted the job so bad) and asked whether I'd consider doing it cheaper. I explained the kind of process that I was going to go through and what she would be getting with her money. Finally we settled and she seemed pretty OK with it. 

I kind of had to write the brief myself, so I set myself the deadline of 17 February to send over proposals that left me with a month to perfect anything they wanted changing and to source materials cheaper (so much cheaper if you have time to order it online rather than buy from a store). 
I researched the pub and asked about what kind of thing they had in mind. NOS were really open with this, they werent interested in a theme just vibrant work. There was some mention of carrying on the idea of a pig (as they had a neon pig currently) and how much she liked Day of the dead skulls. So before I started I tried to keep them in mind. 

C R E A T I N G  I D E A S 

As seen on my issuu above, I did a few sketches of each piece before taking them into photoshop. As I had a week from when i first spoke to NOS to when I set a deadline, It was a pretty quick turnaround. These weren't going to be the final finals, I wanted something that could be fairly easily changed if they wanted different colours and I didn't want to invest too much time in a concept incase they were not happy with where it was going. So i kept it brief but professional.    
I repurposed one of my previous illustrations of a witch because when I was showing the client my instagram, that was the thing she liked and stood out to her. It isn't one of my favourites but it made it fairly quick to replicate digitally. 

I submitted my proposals on time and was relatively pleased with all of them, I wasn't a fan of the psychic but as I said before, most of these were done to show what kind of thing I could do, hoping that I could build on them.