Collaborative: John Lewis: Deciding On A Concept/Visiting The Store

After the weekend, We met back up together as a group to discuss our different ideas and which ones we felt would work the best. As a group we all liked Jess's idea for having polaroid pictures involved, we combined that with my idea of set scenes (such as the kitchen) to present a product range (electrical, home, fashion). 

We drew up some very basic concepts but all decided that visiting an actual John Lewis store would help as we could see what kind of displays they have in store and what colour schemes they use. This was really helpful because we had been stuck in a creative rut as a team and with lots of other briefs going on, we found it hard to meet up as a group so having a day out visiting the store was well worth the time. 

This was really useful because we got to see how they arranged their stuff in store and how they drew attention to certain products. Whilst there we also had time to grab some brochures. Once back at the studio, we spent some time looking at the colour schemes they had and how we could apply them. It was at this point we decided that instead of having lots of polaroids we would split the store front into 3 and each polaroid would have its own colour palette (with a fresh complimentary colour in the background). As well as this, we all agreed that having something layered for the polaroids would be far more eye catching than just flat pictures.