Here is the image of our final mock up! We photographed it before including it into the final boards for submission. Although I was very hesitant early on to make something physical for an entirely digital submission I am glad that I was coerced by my group into taking that leap of faith. I think for us it paid off well as you could really see our vision and where we were heading with the concept. If we had had more time before the deadline, I would have liked to spend time painting the inside of the box and also seeing if there was a way of experimenting with lighting. All the things we were unable to do were explained in the submission.
Overall I felt like the John Lewis Brief was one that I worked the hardest on, which was a good thing and a bad thing. It was good because it was nice to see how many ideas I could generate for one brief and i enjoyed receiving feedback and criticism and being able to go away and generate more ideas until one stuck. It was a bad thing too as I do feel like at the start we should have made a timetable for our time and also delegated right from the start what people would be doing. It was only a group of four but we did struggle at numerous points throughout the project to all be in the same place at the same time. It also caused some confusion (with the mockup being made to fit the polaroids EXACT dimensions and us having to scrap the lazer cut boards made for the polaroids) and some disagreements over the direction of the project.
I was however, very pleased with the quality of our submission boards to John Lewis as I feel like they met the deliverables and that we invested the right amount of time into research for our work to be slightly more engaging than some other entries.
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