Collaborative: John Lewis: Presenting the store window/ typeface for vinyl

Whilst three of us were working on the illustrating of the polaroids, the fourth member was working on the physical making of the store front. It was made to the scale of being a tenth of the size of the actual store front, with the idea that seeing this the judges could more accurately see our vision. 

One thing that we were stuck on was the typeface for the vinyl. Taime had suggested using his own handwriting but it wasn't chunky or neat enough to be seen from afar. As I had been practicing calligraphy in my other work, I created two typeface's (with our chosen words) on for the box. 

The first was done in a smaller nib so it would be a little more delicate and the second was done with a chunkier nib. We decided on the chunkier type as it could be seen from far away. This was then taken into photoshop, traced and then was made into vinyl. From here we made a small photoshop file just to figure out which words to place on which piece of plastic. 

Other problems we faced were that the model had been made to almost the exact size as the polaroids. This caused us to change our polaroid picture size at the last minute (as it was easier and cheaper than making a new mock up). Luckily for us it worked much better smaller and meant that we could also have it hanging so it wasn't static within the box.