Collaborative: John Lewis: Initial Ideas

It took us longer than usual to form our group, after christmas we were finally settled on four members. Our first meeting was on the 25th January where we each brought in briefs that we were interested in doing, all of us brought in the John Lewis Brief so it just made sense that we picked that brief. This Brief was to create a clear concept for an Autumn John Lewis shop window that would be showcased in their flagship store. It asked for innovation but also keeping in with the values of John Lewis. It also asked that it cover John Lewis' main areas - Electrical, Home and Fashion.  

We decided that the best thing to do was go away for the weekend and each come up with some inspiration and concepts for what we could possibly create. Each of us researched into a different bit of the company. From my research I looked into their customer and company values, they value customers and have been running for a long amount of time. As for their company values, every member of staff owns a small stake in the company and each team at every store has the potential to make the changes they want to see in the company. 

Any helpful research that was found was posted into our facebook group so everyone was informed. 

I had three initial concepts for the shop display: 

Trees of life: Presents landing on top of trees, some opened some not, each with something containing a product from the three main ranges (electrical, home, fashion). With the possibility of fashion being represented as animals (shirts and things coming to life). 

Heaven Sent: Maniquins holding onto presents, each containing a product range. These presents would have parachutes so it would look more like they were safely falling. The potential here was to have clouds that lit up inside (so it would be visible at nighttime). 

The Borrowers: Inspired by the little people project (by slinkachu) I had found, I thought it would be nice to do something similar in the window displays. With a small scene, such as kitchen, with the products in but the characters using them in a different way (spoons for diving boards etc).