In the studio we also discussed how we were going to go ahead with the deliverable (a PDF presentation of our ideas). One of the team suggested making a physical mock up of the store front and photographing it so that it would be more realistic for the judges looking at it. I personally felt like making a large scale mock up was too much of a time risk at this point as we were already too close to the deadline with not as much work as others had. There wasn't much discussion apart from my objection, so the team member continued on and made the physical mock up.
At this point I started to delegate workloads as we were behind on schedule (at this point we should have had the mock up complete and concept clearly designed). As we had already decided on splitting up the store front into three separate sections, three polaroid "moments" so it just made sense for each of us to pick a theme (electrical, home, fashion) and three of us work on those designs, whilst the fourth member worked on the physical mock up and vinyls (which were also a deliverable).
This worked well as the workload was spread reasonably easily, although there were some things that we could have delegated slightly more evenly (such as the creating of the submission boards).
The idea behind the polaroid "moments" was to show people enjoying their products and it becoming a memory for them. I picked home as my theme so decided to centre it around the evening and the end of the day. Coincidentally Janice and Jess had similar ideas and so we ended up with a morning polaroid (kitchen, electrical), an afternoon polaroid (outdoors, fashion) and an evening (living room, home). We all chose colour themes from the brochure to work our concepts around.
Before I started, I looked into some existing home products and began to book mark them to potentially illustrate and tried to fit them into my colour scheme I had picked.
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